Genre:
The text I have chosen is a sign indicating Fire Instructions for staff. It was produced to help those in the workplace organise themselves and be able to act appropriately in the event of a fire. The way the sign is laid out is also appropriate for the genre, as it cannot look too complicated in case of an emergency, where you may only have seconds to react.
Audience:
The audience for the text is absolutely anybody. Though it is addressed for the staff of the company, the rules are applicable to anybody in the building at the time; it's not as though you'd just leave the fire be because you weren't a member of staff. It is also a common layout for emergency signs of all types, so it is easily recognised and interpreted by most audiences.
Purpose:
The text was created with the purpose of informing the reader of what to do in case of an emergency. Knowing what to do in a stressful situation is imperative and this text runs you through each step in chronological order, which minimises the time it takes to read and understand the text. Its aim is to be clear and provide information without overcomplicating the matter.
Context of Production:
The author was intending to be clear and concise with their delivery of the message. It's designed to be simple and effective so that it is universally understood.
Context of Reception:
The sign was designed to be received as a formal set of instructions telling the person what to do in case of an emergency, and that is how it will be taken by everyone, as it is highly unlikely anybody would find this hilarious.
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